PROSODY AND TELEJOURNALISM: A PROSODIC STUDY ON THE "GLOBO QUALITY STANDARD"

Abstract

ABSTRACT

This research was developed with the following guiding question: Is there a specific prosodic pattern in the talk of Rede Globo TV journalists that contributes to the maintenance of the "Globo quality standard"? From this, we develop the following hypotheses: a) there is a specific prosodic standard; and b) this standard is used in a way that convinces the viewer in its interpretation. Thus, this work has as objectives: a) to verify if there is a prosodic standard in the speech of some TV journalists of Rede Globo, b) to find out, if there is a prosodic standard, to what extent this standard collaborates in the construction of the so-called "Globo quality standard", c) to compare journalists' speech of Globo with the speech of the journalists of SBT and Rede Record and, d) to verify if there is prosodic difference between the speech of these jour[1]nalists. To reach these objectives, we divide this work into two main parts that complement each other. In the first one, we evaluated how the public perceived the speech of the journalists of the three stations surveyed in order to compare and verify if there were differences between them. In the second, we separated, from the audience, the tonal groups (TGs) of the speeches of all the selected journalists and, from them, we measured, with Praat's assistance, the F0 and the tone of the talk of the TV journalists of Rede Globo, SBT and Rede Record. We also run the Simple Linear Regression test, in order to verify if there was any dependence relation between the variations of the initial-medial F0 (F0 i-m) and the medial-final F0 (F0 m-f), and of the Kruskal-Wallis test, in order to verify if there was a significant difference between F0 i-m and F0 m-f, as well as to verify if there would be a significant difference between the tessituras of the journalists of Rede Globo and the journalists of the other stations. The results of the perception test point out that the subjects of the research did not identify a standard in the speech of Rede Globo television journalists that differentiated them from the journalists of other stations. The results of the acoustic analysis showed that although Globo journalists appeared to present a tonal tendency that indicated the delimitation of a tonal standard, in categorizing each subject presented by their specific editor, we verified that there is, in fact, no prosodic standard in the speech of Globo television journalists, just as we did not find a tonal standard in the speech of the professionals of the other two stations. Each journalist tends to have a style of self-talk and follows the tonal variation that the news suggests, or that he deems necessary for each subject with the objective of convincing the viewer in its interpretation.